Somewhere between building product collections, rewriting website sections, testing ideas, and trying to explain the vision out loud, SheaDay Studio crossed 10 sales.
And while none of those orders came from strangers yet, that somehow makes this stage feel even more meaningful.
Right now, this thing is being carried by people who know me personally. Friends. Coworkers. People who have listened to me talk through ideas in real time, watched me change directions mid-sentence, and supported the vision before it fully existed.
That kind of support means more than I can properly explain.
The funny part is that I’m also realizing just how many jobs come attached to running a shop.
One day at work, coworkers were asking me questions about product pricing, shipping, and wording on the website. At one point I joked, “What am I? Customer service?”
And in complete unison, everyone answered: “Yeah.”
The very next day, a friend texted me trying to figure out how to leave a review on the site, and that’s when I realized I’m apparently also the IT department.
So far, I’ve been the creative director, product picker, website editor, email writer, customer service rep, IT support, and probably a few other positions I haven’t discovered yet.
I know eventually I’ll need help.
But right now, I’m still figuring out the vision while actively building it.
That’s probably the most honest description of this season.
Because SheaDay Studio was never supposed to just be random merchandise. I wanted it to feel connected to the same ideas that started everything else: celebration, intentionality, creativity, joy, hospitality, and everyday reminders that life deserves acknowledgment.
That’s why the products don’t all fit neatly into one category.
Some things feel celebratory. Some feel useful. Some feel like gifts. Some are tied directly to hosting. Some are simply pieces I thought should exist because they make ordinary moments feel a little more fun or thoughtful.
And the more I build, the more connected everything starts to feel.
I’m also finally getting better about emailing when new products drop instead of quietly uploading them and hoping people somehow discover them on their own.
Which is good timing, because Birthday Season is approaching.
There are new summer pieces coming, more celebration essentials, home items, puzzles, bags, and a few ideas that are still somewhere between “unfinished concept” and “I think this could actually work.”
I still have a lot to learn. But 10 orders later, the vision feels more real than it did at the beginning.
Ten sales may not sound huge to everyone, but to me it feels like proof of concept. The studio is growing, the ideas are growing, and Birthday Season is just getting started.